You don’t have to sort it out alone.
Not sure where to start, or too busy to build it? Pick the piece that’s stuck. We start small and agree on the price first.
Three ways to work
Work out what comes first
A short session or review, so you know what’s worth your money and what isn’t.
- A review of your tools and how you work
- What to do first, in order
- Coaching while you do it
Get it built
A website, a follow-up system or a simple process, built with you and sized to your budget.
- Simple processes and checklists
- A website that works
- Follow-up so inquiries don’t go cold
Keep it running
I handle the ongoing work, or help you handle it yourself.
- Keeping your systems running
- Following up with leads
- A short report on what’s working
The whole picture
Eight things make a business work. You don’t need all of them today.
Getting customers
- 01
Brand
A clear look and a message people trust.
- 02
Website
Built to turn visitors into calls and requests.
- 03
Get found
Social media, local search, your Google profile, and outreach.
- 04
Inquiry comes in
A call, a form, or a message.
Keeping them
- 05
Answered
Someone answers quickly, even when you’re busy.
- 06
Followed up
Nobody gets forgotten. Every inquiry gets a follow-up.
- 07
Turned into work
Conversations become booked work.
- 08
Kept going
Happy customers leave reviews and come back.
One step at a time. We start with whichever one is costing you the most.
Small fixes
Small fixes that stop money slipping away.
Examples of what I build. Each one is small and useful on its own, so you can start with just one. These are from a local service business; I work with other kinds of businesses too.
Leads that get answered
A missed call gets a text back, so the conversation doesn’t go cold.
Missed call · 2:14 PM
Sorry we missed you! What can we help with?
What you’d see: missed calls, and whether they turned into conversations
Know where leads come from
Ad clicks and calls are tracked, so you can see what paid off.
Tracked calls from ads, by week (example)
What you’d see: cost per lead, by source, every month
Follow-up that happens
Every lead in one place, followed up on time.
New
Contacted
Proposal
Won
What you’d see: where every lead stands, from first contact to won
Processes your team can use
The steps in your head become checklists your team can run.
- Request received (done)
- Owner assigned (done)
- Follow-up sent (not done)
What you’d see: the hours a week you get back
Wondering which one you’d start with?
Tell me where you’re stuckHow it works
Start with a conversation.
I’ve spent 20-plus years in marketing, from college athletics departments to brands, websites and systems for owner-run businesses.
SideKyck is just me. I sit next to you, work out what’s holding the business back, build the fix, and check whether it worked. No jargon, no big team, no pressure. I’m invested in whether your business grows.
- You don’t need to know the jargon.
- You only pay for the piece you chose.
- I’ll tell you if something isn’t worth doing.
We talk
You tell me what’s going on. No pitch. I tell you plainly what I’d do first, and why.
Pick one small thing
One clear piece of work at a fixed price, agreed before we start, so you always know what you’re paying for.
See if it worked
We look at the numbers we agreed on. If it worked, we build on it. If it didn’t, I’ll say so, and you decide what’s next.
Not sure where to start? Tell me what’s going on and I’ll tell you what I’d do first.
Tell me where you’re stuck