Recent work

What changed, and what I pushed back on.

Case studies

Website rebuild, outreach and video

System: Site → outreach → video

Result: [what the work did, in the client’s terms]

Tech and AI audit

System: Audit → findings → plan

Result: [what the audit changed, in the client’s terms]

Google Ads and local SEO

System: Search → ad → tracked call → rental

Restructured the Google Ads account down to one focused campaign, cleaned up keywords, and rewrote the ad copy.
Set up click-to-call conversion tracking so every call from an ad is counted.
Added unit and location pages with structured data to strengthen local search.
[What I pushed back on, and why]

Result: [before-and-after numbers]

SEO and Google Business Profile

System: Search → town page → Google profile → estimate request

Rewrote the town pages and pushed the site through an indexing cleanup.
Built a plan across SEO, Google Business Profile, social, and paid to grow top of funnel and conversion.
[Add what shipped and what moved]
[What I pushed back on, and why]

Result: [before-and-after numbers]

[Screenshot: project]

Marketing website and brand system

[Screenshot: project]

Laundromat website

[Screenshot: project]

[What you did]

Not sure where to start? Tell me what’s going on and I’ll tell you what I’d do first.